.NEARLY ONE BILLION folks are casting their votes in India's general political election. It is the biggest autonomous exercise in record-- and can also be actually the absolute most pricey. Spending is actually expected to reach 1.35 trn rupees ($ 16bn), according to the Facility for Media Researches (CMS), an Indian charitable. That would certainly be actually greater than double the volume invested in the previous political election in 2019 and also even go beyond the cash money splashed in The United States's governmental political election in 2020. Why carry out Indian political events spend such huge totals?